What made this project special was the emotional connection behind every design decision. We weren’t just creating for a fashion label, we were building a brand that champions self-expression and mindful luxury. The icon was designed to be bold yet balanced, the color palette to evoke calm confidence, and the typography to represent clarity and class. Every visual touchpoint was aligned with the brand’s purpose: to offer elevated essentials that inspire people to show up as their most authentic selves. With MORE, it’s not about trends, it’s about creating a lasting impression that starts from within and reflects outward, one beautifully designed piece at a time.